Enterprise SolutionsService Provider SolutionsSmall Business SolutionsKnowledge CentreAbout Fresh EnterpriseContact
More

Client Area

To access your client area for live reporting and statistics log in here

Username:
Password:

Glossary

Find related terms in our glossary

Project Management

Project management refers to the process of implementing a strategy that leads to the successful completion of a project. It involves setting up a plan, organising the work and materials, and managing the existing resources in order to bring about a successful completion to the project. The goals and objectives of the project should be clearly defined during the planning stages. Since all projects should have a finite existence, a specific starting date and a specific completion date should also be determined during the planning stages.

It is important to note that the completion of the project can lead to the setting up of processes that might involve a continued presence of change within its framework. The successful organisation and management of the resources and strategies throughout the project management process are continually challenged by the scope, time factor, budget constraints, and desired quality of the completed project.


External links:

Website Architecture

Website architecture refers to one of the approaches that can be taken for the design and planning of websites. As such, it takes into account three facets of the website: the functional, the technical, and the aesthetic aspect. The primary focus of website architecture is the website user and his needs. Website Architecture involves the organization of website content. Simple architecture for your website is not only beneficial to the user, but also to the search engine spiders.

Website Architecture provides a way to visualize a website and all of its sections. In order to create the architecture, it is necessary to determine the areas the website will include, the pages that are needed, and the content that you need. It is the blueprint or layout design for the website. Each website typically has a top level that includes the landing or home pages such as the home page, about us page, etc. The website also includes a second level, which contains all of the pages beneath the top layer or the ones that you navigate to from the top-level pages.


External links:

Website Benchmarking


Website Benchmarking scores a website’s performance on a variety of tests. The tests typically involve the following areas: the use of frames, search engine optimisation, valid HTML/XHTML code, search engine positioning, and website accessibility. The results of the test are indicators of areas of your website that could benefit from an upgrade or modifications. They also inform the website owner whether their codes are correct, if their site is properly optimised for the best search engine visibility, and if the website is designed properly for the intentions that you have set aside for it.

Special website benchmarking utilities make it possible to assess a website’s performance and to show just how good it is. Website benchmarking is a valuable tool for website owners since it can point out both the strengths and weaknesses of the website. Website benchmarking is critical to the successful achievement of gaining a competitive advantage in the e-business environment.


External links:

Fresh Newsletter

Industry news and best practices
delivered to your Inbox each month
SUBMIT

Small Business Website Solutions


The focus of our small business website management and support solutions is straightforward: To save you money by providing cost effective solutions that generate revenue for your business quickly.

It’s a simple equation: The further we can make your money go and the more of your money we save – the greater the possibility that your business will have more subsequent budget to spend on online services.

We have a proven track record in turning our small business clients into large enterprise clients through

  • the generation of online revenue with a quick turn around for minimal initial outlay
  • clear and constantly updated online reporting, tracking and statistics
  • providing cost-effective solutions customised to your budget
  • supporting your business and team every step of the way

Our Web Management Team manage your online affairs, replacing the need for you to have an internal web-management team – and you instantly get access to a vast amount of certified expertise, for a fraction of the cost.

If you would like to discuss our Small Business Web Site Solutions further, please call +44 (0)800 279 5460 to speak to a member of the Fresh team today.

If you would like to enquire further about our Small Business Web Site Solutions, please click this link to send an enquiry form. A member of the Fresh team will reply as soon as possible.