Website architecture refers to one of the approaches that can be taken for the design and planning of websites. As such, it takes into account three facets of the website: the functional, the technical, and the aesthetic aspect. The primary focus of website architecture is the website user and his needs. Website Architecture involves the organization of website content. Simple architecture for your website is not only beneficial to the user, but also to the search engine spiders.

Website Architecture provides a way to visualize a website and all of its sections. In order to create the architecture, it is necessary to determine the areas the website will include, the pages that are needed, and the content that you need. It is the blueprint or layout design for the website. Each website typically has a top level that includes the landing or home pages such as the home page, about us page, etc. The website also includes a second level, which contains all of the pages beneath the top layer or the ones that you navigate to from the top-level pages.

• Wikipedia explanation of website architecture
• Website architecture 101
• A blog post on the relationship between website architecture and seo

Website Benchmarking scores a website’s performance on a variety of tests. The tests typically involve the following areas: the use of frames, search engine optimisation, valid HTML/XHTML code, search engine positioning, and website accessibility. The results of the test are indicators of areas of your website that could benefit from an upgrade or modifications. They also inform the website owner whether their codes are correct, if their site is properly optimised for the best search engine visibility, and if the website is designed properly for the intentions that you have set aside for it.

Special website benchmarking utilities make it possible to assess a website’s performance and to show just how good it is. Website benchmarking is a valuable tool for website owners since it can point out both the strengths and weaknesses of the website. Website benchmarking is critical to the successful achievement of gaining a competitive advantage in the e-business environment.

• Alexa
• W3C Validation Tool
• Google Analytics

Two cost-effective marketing tools that are widely used are emails and newsletters, often referred to as eShots. Both allow you to stay in contact with potential or actual customers, maintaining communication that is essential to the success of your business. It is important to note that you must have permission to contact each individual before sending any emails. Both forms of eShots, emails and newsletters, should be kept simple in design. One or two calls to action should be included and the eShot should work well even if any included images do not load.

Newsletters can be used to update customers on new products and services as well as any relevant changes. Software applications are available that not only set up your eShot campaign, but also, they track the outcome of the campaign for you by gathering statistics on soft bounces, hard bounces, and how many emails have been forwarded, deleted, and read.

• eshots — The Leader in Interactive Event Marketing
• Kaweb Email marketing is a good way of keeping in touch with existing clients as well as attracting new ones
• Leadline definition of eshots