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Glossary

Find related terms in our glossary

Outsourcing

Outsourcing refers to the practice of obtaining services from another company for work that could have been accomplished within that company itself. Rather than have the work completed in-house, the company utilizes another company to do the work for them. In some cases, time constraints, an overload of work, or the opportunity to have the work accomplished for a lower cost is the motivation for outsourcing. For example, utilizing a third party’s resources for IT management can be less expensive if the company has not yet developed an in-house IT management team. Another example is the outsourcing of data storage needs when the company does not want to store and manage an in-house data storage system. Onshore outsourcing refers to the practice of obtaining services from outside the company but from inside the same country. Offshore outsourcing refers to the practice of obtaining services from a company or someone outside of the company as well as outside of the country.
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WMO

WMO or website management outsourcing refers to the practice of outsourcing the management of the website of one company (company A) to another company (company B). With WMO, company B takes over the online environment of the website for company A. Company B utilizes the skills and talents of its developers, designers, hosts, editors, project managers, and marketing experts to create and effectively manage the totality of company A’s online presence.

This practice of website management outsourcing allows companies without qualified technical staff to create an online presence that can effectively compete with other websites. In general, WMO services work in conjunction with the internal project team and staff members of company A in order to generate a website with the desired business requirements. WMO could involve the following tasks: the creation of micro-sites, the marketing of the site, the optimization of the site, content storage and manipulation, and changes in website functionality.
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W3C

The W3C refers to a net organisation, the World Wide Web Consortium. This organisation is composed of many different types of individuals including programmers, executives in the Web industry, Web developers, and users. Each of these individuals provides assistance in defining the development of future Web technology. The purpose of the W3C is to bring about the development of open standards in order to promote an evolution of the Web into a single direction rather than into several directions. The development f a single focus and direction for the Web would also discourage competing factions.

Founded in 1994, the W3C is an international consortium of companies. Each of the companies is involved in some way with the Internet and the Web. Most of the members of the W3C are involved in Web-based projects such as conducting extensive research on the Web, developing specifications for the Web, developing Web-based products, or utilising Web technologies as enabling mediums.


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Service Provider Solutions

WMO for Design Agencies WMO for Software Development Companies WMO for Marketing Consultancies WMO for Website Development Companies WMO for Branding Agencies WMO for Small Consultancies

Enterprise Solutions
What is WMO? WMO for Projects WMO for Ongoing Management

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Service Provider Solutions - Adding Revenue Streams for your Business


Online projects are no longer a cottage industry. Gone are the days where a single service provider can create an online offering for an organisation.

In today’s business environment, websites are more layered and complex, and as a result, more skills are needed in order to create an effective online environment. Online projects now require the skills of designers, developers, hosts, project managers, editors and marketing experts in addition to the client’s internal project team.

Fresh Enterprise Service Provider Solutions are designed with the Service Provider in mind. Whether your business is a design agency, an online marketing company, or a web development firm, Fresh Enterprise offers your business the opportunity to provide the complete portfolio of web services; offering more integrated services to your clients, and generating more revenue for your business.

We offer tailored Website Management Outsourcing (WMO) solutions to the following types of Service Provider clients:

  • Design Agencies
  • Software Development Companies
  • Marketing Consultancies
  • Website Development Companies
  • Branding Agencies
  • Small Consultancies

Our Service Provider clients experience two major benefits: an increase in their service offering to their clients, and an increase in the amount of potential revenue streams that they generate from your clients.

If you would like to discuss our Service Provider Solutions further, please call +44 (0)800 279 5460 to speak to a member of the Fresh team today.

If you would like to enquire further about our Service Provider Solutions, please click this link to send an enquiry form. A member of the Fresh team will reply as soon as possible.