Without doubt the most effective and measurable method for online advertising is Pay Per Click.

What is Pay Per Click – how does it work?
The majority of search engines sell premium listings within their search results. Pay Per Click listings work because they put your company in front of people looking for your products or services.

By the time a potential customer clicks through to your web site, they will have searched for your products or services. Essentially, they are a pre-qualified lead, and this means that their propensity to convert to enquiry or purchase will be greatly improved.

Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Espotting, Mirago, AOL and many more.

What does Fresh Enterprise do?

• Create accounts with the pay per click search engines
• Produce a comprehensive list of relevant search terms
• Create bespoke search results for each search term
• Provide regular reporting of click through rates, conversions and return on investment
• Optimise each search term to maximise your sales revenue