Definition of eShots / Newsletters

Two cost-effective marketing tools that are widely used are emails and newsletters, often referred to as eShots. Both allow you to stay in contact with potential or actual customers, maintaining communication that is essential to the success of your business. It is important to note that you must have permission to contact each individual before sending any emails. Both forms of eShots, emails and newsletters, should be kept simple in design. One or two calls to action should be included and the eShot should work well even if any included images do not load.

Newsletters can be used to update customers on new products and services as well as any relevant changes. Software applications are available that not only set up your eShot campaign, but also, they track the outcome of the campaign for you by gathering statistics on soft bounces, hard bounces, and how many emails have been forwarded, deleted, and read.

External links:

• eshots — The Leader in Interactive Event Marketing
• Kaweb Email marketing is a good way of keeping in touch with existing clients as well as attracting new ones
• Leadline definition of eshots