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Definition of WMO


WMO or website management outsourcing refers to the practice of outsourcing the management of the website of one company (company A) to another company (company B). With WMO, company B takes over the online environment of the website for company A. Company B utilizes the skills and talents of its developers, designers, hosts, editors, project managers, and marketing experts to create and effectively manage the totality of company A’s online presence.

This practice of website management outsourcing allows companies without qualified technical staff to create an online presence that can effectively compete with other websites. In general, WMO services work in conjunction with the internal project team and staff members of company A in order to generate a website with the desired business requirements. WMO could involve the following tasks: the creation of micro-sites, the marketing of the site, the optimization of the site, content storage and manipulation, and changes in website functionality.

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