Definition of Search Engine Optimisation

Search Engine Optimisation is also referred to as SEO. It refers to the technology used to create webpages that are captured by search engines in order to increase the volume of traffic to the website. SEO is implemented in order to create webpages that are more attractive to the search engines. Typically, search engines search for specific or targeted keywords that the Web user has entered into the browser.

Optimising a webpage leads to a page that has a higher ranking. Therefore, the page will appear higher up in the search results. This is an extremely critical point from a business perspective since many web users only look at the first two pages of search results. Search engine optimisation should follow certain guidelines in order to be as effective as possible. Each individual page of a website must be optimised in order for its page ranking to improve. Plus, the keywords that are used must be relevant to the type of search someone would conduct in order to arrive at the page.

External links:

• A Wikipedia explanation of SEO
• Google's webmaster guidelines for building a good performing website
• Yahoo's webmaster guidelines - what to do and what not to do!
• Webmaster World's SEO Forums
• Digital Point's SEO Forums