Definition of SEM

SEM stands for Search Engine Marketing and refers to a variety of techniques that are used in an effort to increase the visibility of websites in SERPs or Search Engine Results Pages in an effort to promote them. This form of Internet marketing can include SEO, paid inclusion, and paid placement. SEO techniques involve optimising a webpage using keywords and keyword phrases. Paid inclusion involves paying a fee to have your website included in the Search Engine Results Pages. Not all search engines participate in this specific method.

Search Engine Marketing can refer to a type of paid online advertising or paid placement. In essence, the owner of a website pays the search engine company to place them in a beneficial location on the organic search results or Search Engine Results Page. Specifically, the payment leads to the placement of the website’s information/link near a website or websites that the search engine has determined to be authoritative on a specific topic.

External links:

• Wikipedia explanation of Search Engine Marketing (SEM)