Definition of Keyword

Keyword is often used synonymously with keyphrase, key phrase, or phrase. Keywords are the fundamental words that a web user would select to search for information on a specific topic online. The higher the keyword density is, within limits, the greater the page ranking is for that specific page. Different keywords can generate different levels of traffic and competition within the search. The search engines crawl through the data, looking for the keywords and return a list of the most relevant searches based on the keyword content including those that appear in Meta tags.

Some keywords are more popular than others and will create greater competition among the websites for ranking position. Optimising a website page with keywords is critical to the success of a website’s listing in returned searches. In some cases, website owners will purposely include misspelled keywords in order to gain a higher page ranking for their content.

External links:

• Google Keyword Tool
• Wikipedia explanation of Keyword
• Keyword definition on Answers.com
• Keyword on Webopedia