Definition of Google Analytics

Google Analytics is designed to help website owners learn where their web visitors originate from as well as in what manner they interact with the site. In particular, Google Analytics can be used to determine which online marketing initiatives are the most cost effective for your website so that you can make your decisions on how to drive traffic to your website wisely. It can be used to help website owners to discover how to turn more visitors into customers and essentially increase their number of conversions and their profits.

Through Google Analytics the website owner can discover how visitors actually use their website so that they can create informed site design improvements and change the manner in which their visitors interact with their site for a more positive return on their investment. Google Analytics, a definitive web analytics solution is free and features unlimited page views for active Google AdWords account users.

External links:

• The Google Analytics site
• A Wikipedia explanation of Google Analytics
• The official Google Analytics blog
• YouTube lecture from Google on the benefits of investing in Analytic experts