Definition of Creatives

Both of the terms, creative and creatives, are often used to refer to various forms of created web advertising that are designed to enhance a new campaign start or launch for websites. Typically, this type of web advertising includes all of the following: ad banners, advertising images, text ads, and video advertisements that are placed on the website. Many of these forms of advertising are designed to incorporate creative elements that will attract web users to click on the advertisements and follow through with the desired action or conversion.

Specifically speaking, creatives attempt to attract the web user with their cleverness, whether through the use of witty text, attention to creative detail, unique colouring blends, or styling techniques. Quite often, individuals who are not affiliated with the website are often contracted to create these colourful displays that are destined to bring traffic to the website and secure its financial success.

External links:

• Wikipedia explanation of Creatives
• The Creatives site
• Cultural Creatives
• Google Creative blog