Definition of Conversion Rate

In web-related activity, the conversion rate is the number of visitors or the percentage of visitors who go from casual contact with the website to an action that is desired by the website owners. This activity is typically encouraged by the content, advertising, or marketing content that is included on the webpage.

A successful conversion is interpreted according to the individualized needs of the website owners. For example, online retailers look at successful conversions as a sale of a product to a visitor that might have been generated through a clickthrough of a banner ad. Another example would be that of content producers who view a successful conversion as a registration for membership, a subscription to a newsletter, or a download of a software product that was generated by an indirect or direct request by the content creator. Conversion rate optimisation can be used to encourage more web visitors to complete a transaction such as those described above.

External links:

• A Wikipedia explanation of Conversion Rate
• Marketing terms definition for conversion rate
• Conversion Rate Optimization Increases Web Site Response
• Google AdWords Conversion Tracking Guide
• Measuring conversion rates with Google Analytics goals and funnels