Definition of Banner Advertising

Banner Advertising is used to promote a product or service on a webpage. Banner advertising uses a graphical Web image to portray a message or logo. This type of advertising is very similar to traditional advertising methods since it typically utilizes creative methods to reach the largest audience possible. The format for banner advertising ranges from static images to interactive images. The more creative banners typically include some type of video or flash animation. The banners are often referred to as online ads, ad banners, or banner ads. Banner ads have a standard size of 468 pixels by 60 pixels that is commonly used.

Banner Advertising, a marketing strategy, is commonly used to ensure sufficient traffic for the site. The ads are designed as a “call-to-action” and for landing sales. Banner Advertising is commonly used for corporate or product branding, the advertising of a specific product or service, the advertising of a specific incentive, or persuasive navigation.

External links:

• Wikipedia explanation of banner advertising
• How Banner Ads Work
• Using Banner Ads to Promote Your Website
• Google to sell banner ads