Definition of Alexa

Alexa Internet, Inc. is a subsidiary company of Amazon.com. It is based in San Francisco, California, USA. Bruce Gilliat and Brewster Kahle founded Alexa Internet, Inc. in the latter half of the 1990s based on a desire to create an improved design for Web navigation. Amazon.com purchased the company in 1999. The company is noted for operating a Website that maintains information related to the Web traffic of other sites.

Alexa Internet, Inc. has grown extensively and now includes millions of toolbars as well as one of the biggest Web crawls in existence. The company has an infrastructure that provides the capacity to process huge amounts of data. The company maintains a large database of information related to the Websites in existence. This information includes statistics, links, traffic data, and more. The goal of Alexa Internet, Inc. remains firm in its notion to provide a better Web experience for all who surf the net.

External links:

• Alexa
• Alexa - Global Top 500 Sites
• Wikipedia summary of Alexa