Definition of AdWords

AdWords refers to Google’s advertising program. With this program, text ads, banner ads, image ads, video ads, mobile ads, or local business ads are displayed on a webpage. The ads are designed to be relevant in context to the specific Google search page that is displayed. Matching up the content with the ads is simple due to the wide variety of ads that are available. AdWords is a primary source of revenue for Google as well as its star advertising program. It is distributed locally, nationally, and internationally. AdWords is available as site-targeted advertising or pay-per-click (PPC) advertising.

Businesses or Website owners can create ads relevant to the information contained on their site for display on relevant search pages. An account with Google is necessary for this. The advertisements are brief. Text ads usually contain a one-line title and one or two content lines. The image ads are offered in a select group of sizes that meet with the IAB or Interactive Advertising Bureau standards.

External links:

• Google Adwords
• Google Adwords Learning Centre
• Google Adwords tutorial video
• Wikipedia explanation of Google Adwords