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Glossary

Find related terms in our glossary

Sticky Content

Sticky Content refers to features on a website that offer web visitors a reason to frequent the site more often. The features can involve any number of facets including timely content, useful content, frequently changing content, and areas to enter personal information or preferences. The more time that an individual spends on a specific website, the more likely it is that he will return to it. Websites are often designed with the concept of stickiness in mind. That’s why they set up WebPages where web visitors can enter personal preferences for use in conjunction with some of the features of the website.


The concept of stickiness can be gauged by the length of time that is spent on a particular website over a specified period of time. The benefit for websites is simply that a site with sticky content has a greater potential to have visitors click on advertisements or sign up to purchase products or services.


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Content Syndication

Content syndication refers to the process of monitoring content that is frequently updated by using RSS feeds. In fact, several benefits are attached to this process. In the first place, content syndication delivers regularly changing web content in a timely fashion without any effort on the interested party’s behalf. Individuals who use the Web on a regular basis can easily stay involved while saving time doing it. Plus, the security of these web users is safeguarded by the lack of a necessity to sign up for newsletters and emails.

Many online publishers, news-related websites, blog sites, and others offer content syndication through RSS feeds. Access to the information is provided by an RSS feed reader or aggregator that gathers the information and has it ready for you to access. A variety of popular feed readers are available including NewsGator (Windows), FeedReader (Windows), and Amphetadesk. Popular web-based feed readers include Google Reader, My Yahoo, and Bloglines.


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Crawl

In web usage, the term crawl refers to the process of gathering data by search engines. It also refers to the process of visiting a large number of websites at a single sitting through the process of clicking many hyperlinks. This term can be used to refer to the searching of the Web for specific webpages, blogs, articles, pictures, hosts, or other forms of information.

A web crawler is also referred to as a spider, web spider, web robot, bot, ant, automatic indexer, or robot. It is a program that is used by search engines to look for information on the Web. More specifically, web crawlers are programs that browse through the World Wise Web in a slow, methodical manner to access data. Web crawlers can also be utilized to complete automated maintenance tasks for websites. This maintenance can include validating HTML code or checking the validity of links.


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Online Content Management


There is a proven and clear link between the number of visits made to your website and the likelihood of generating a sale or greater brand recognition from that visitor. Stimulating and frequently updated content is a major factor in attracting repeat visits to your website.

As well as being a ‘push factor’ with the aim of driving sales for your business, website content can be a ‘pull factor’ with the content being indexed by search engines and drawing in potential clients to your site.

Though we believe that website content should always be written with people, not search engine spiders, in mind; Fresh Enterprise are thought leaders in the best practices of the creating content for your website visitors whilst also creating content for better search engine recognition.

If you would like to discuss our Online Content Management further, please call +44 (0)800 279 5460 to speak to a member of the Fresh team today.

If you would like to enquire further about our Online Content Management, please click this link to send an enquiry form. A member of the Fresh team will reply as soon as possible.