Project management refers to the process of implementing a strategy that leads to the successful completion of a project. It involves setting up a plan, organising the work and materials, and managing the existing resources in order to bring about a successful completion to the project. The goals and objectives of the project should be clearly defined during the planning stages. Since all projects should have a finite existence, a specific starting date and a specific completion date should also be determined during the planning stages.

It is important to note that the completion of the project can lead to the setting up of processes that might involve a continued presence of change within its framework. The successful organisation and management of the resources and strategies throughout the project management process are continually challenged by the scope, time factor, budget constraints, and desired quality of the completed project.

External links:

• Wikipedia explanation of project management
• The Project Management Institute
• An excellent blog based on project management
• Microsoft Project software

Online Marketing can also be referred to as Internet marketing or e-marketing. It is the strategy or process of marketing diverse products over the Internet through websites. Online marketing employs the traditional marketing principles of offline marketing strategies or the “brick and mortar” style of marketing with the interactive qualities of the Internet environment to create a unique marketing environment. The primary purpose of online marketing is to create a revenue for the website owner through the process of providing desirable services and products to online customers. Online marketing offers the opportunity for instant response in a relatively low-cost environment.

Online marketing employs a number of specific marketing strategies or campaigns in order to generate traffic to their website. Some of these techniques include SEO (search engine optimization) techniques, affiliate marketing strategies, ad banners, e-mail campaigns, blogs, contextual-based advertising, links, chat room postings, IPM (in-player messaging campaigns, and forum postings.

External links:

• Wikipedia explanation of Online Marketing/Internet Marketing
• Online Marketing blog
• Online Marketing Show

WMO or website management outsourcing refers to the practice of outsourcing the management of the website of one company (company A) to another company (company B). With WMO, company B takes over the online environment of the website for company A. Company B utilizes the skills and talents of its developers, designers, hosts, editors, project managers, and marketing experts to create and effectively manage the totality of company A’s online presence.

This practice of website management outsourcing allows companies without qualified technical staff to create an online presence that can effectively compete with other websites. In general, WMO services work in conjunction with the internal project team and staff members of company A in order to generate a website with the desired business requirements. WMO could involve the following tasks: the creation of micro-sites, the marketing of the site, the optimization of the site, content storage and manipulation, and changes in website functionality.
External links:

• Wikipedia definition of WMO
• About Fresh Enterprise WMO